Traveled on-site to Advertising Week NYC to act as a brand ambassador, journalist, and host for a panel of leading CMOs.
Project: Advertising Week 2018
Client/Employer: AListDaily (publication arm of Ayzenberg)
Goal: To further establish a.list as a thought leader in the advertising industry through an event partnership
Challenge: To single-handedly cover a massive industry event, identify the most pressing topics, and represent a.list while interacting with top CMOs.
Results:
- Attended dozens of panels
- Wrote 15 informative articles
- Networked with several industry leaders
- Successfully hosted a panel with Dara Treseder (Peloton), Gene Focca (Getty Images), Vimla Gupta (Equinox), and Monica Halpert (Sundance Institute)
I was lucky to work with HB when she was a contract writer at a.list. Heidi always delivered clean, accurate, well-researched, and exceptionally well-written copy for various projects: from interviews and daily news articles to social media posts, case studies, and white papers.
Marina Kapralau, Content Designer, Netflix
HB always amazed me with her positive attitude and ability to produce killer content under pressure on absolutely any subject.
On top of being a reliable, and experienced professional, HB is a coworker you can always count on when you need a mood lift or advice. She would be a valuable addition to any team!
